10 Copywriting Tweaks That Can Double Your Email Conversions

 Open rates are nice. Conversions are better. Here’s how to get both.

1. Start with “You” not “We”

It’s not about you. It’s about them.

2. Use the Preview Line Strategically

This is your second headline. Hook hard.

3. Add Curiosity, Not Clickbait

Leave just enough unsaid to spark intrigue.

4. Use Buttons, Not Just Links

Clear, click-worthy CTAs like: “Get My Offer” > “Learn More”

5. Add a Deadline or Scarcity

Urgency triggers action.

6. One CTA Only

Too many options = confusion.

7. Make It Mobile-First

Keep subject lines short and copy scroll-friendly.

8. Use Real Testimonials

Quote a real user win inside the body.

9. Include Visuals

Even one graphic or GIF increases engagement.

10. Send from a Human

Stop using “info@” – sign off like a person.

By the way, if you need some support with your marketing. You can reach out here.