Marketing Strategies London Businesses Still Aren’t Using (But Should Be)

London is one of the most competitive cities in the world for business, yet most companies are still stuck using the same tired marketing tactics. Here's what's being missed… and how you can take the lead.

Let’s Be Honest. London Is No Place for Basic Marketing.

The average London business is competing with hundreds (sometimes thousands) of similar companies all fighting for the same eyeballs. Yet despite the noise, most brands still rely on outdated strategies: boosted posts, random blogs, and hit-or-miss Google Ads.

That’s not marketing, that’s hoping.

If you want to dominate in 2025, it's time to move smarter, not louder. Here's a breakdown of powerful marketing strategies London businesses still aren’t using, but absolutely should.

1. Hyper-Local SEO & “Near Me” Targeting

Londoners search locally. And Google knows it. Optimising for “near me” searches like “best law firm near me” or “coffee shop in Shoreditch” gets you right in front of ready-to-buy customers.

✅ How to use it:

Create separate landing pages for each borough/area you serve (e.g. Camden, Brixton, Stratford)
Optimise your Google Business Profile with location keywords
Get listed in trusted local directories

Still ignoring this? You’re handing leads to your competitors.

2. Influencer Marketing for B2B and Local Niches

Think influencers are just for skincare brands and travel bloggers? Think again. London is full of micro-influencers and niche thought leaders whose audiences trust their every word.

✅ What you should be doing:

Partnering with local content creators on TikTok, Instagram, and LinkedIn
Sponsoring niche newsletter ads from creators in your industry
Using influencers to promote limited-time offers or events

3. AI-Powered Email Outreach

Still sending cold emails manually—or worse, not sending them at all? AI now allows you to personalise outreach at scale, write compelling follow-ups, and automate lead nurturing with surgical precision.

✅ Why it works:

Saves time
Improves conversion rates
Feels less like spam and more like real connection

London businesses are under-utilising this massively and it’s costing them thousands in missed leads.

4. TikTok and Reels with Strategy (Not Just Trends)

Londoners scroll fast. You’ve got 3 seconds to hook them. Short-form video is where your brand personality, service proof, and storytelling all collide; and most London businesses are either ignoring it or posting at random.

✅ What to do differently:

Create content themes (Behind-the-scenes, quick tips, client wins)
Use trending sounds with a business twist
Add value, not noise

5. Creating Authority Through Educational Content

Want customers to choose you over the competition? Educate them. The brands winning today are the ones producing helpful, valuable content that positions them as experts.

✅ Best formats: